The Importance of Using Digital Marketing for Companies.

Today words are like; Digital marketing, e-marketing, online marketing and internet marketing have become an integral part of the marketing environment and business strategies. These terms are all used for the umbrella term online marketing. But what does this term actually mean? What types of online marketing are there? And what is the importance for companies to use online marketing? This digital marketing for companies will help to gain the business from every corner of the world.

Definition of Online marketing

Online marketing concerns all business activities aimed at marketing products and services and developing customer relationships via the internet. This includes, for example, achieving marketing goals through the internet and other technologies.

The products and services can be brought to the attention of various techniques, enabling organizations to attract potential customers who can then make a purchase. There may also be other goals instead of a purchase, such as taking out a subscription or requesting a quote.

Digital Marketing for Companies

Objectives

The most important thing about online marketing is that the activities are always linked to the goals of the company. Without goals, it makes no sense to use online marketing. It is therefore important for a company to formulate marketing objectives and to describe a marketing strategy by means of the objectives.

The goals that are made for online marketing activities are also called marketing communication goals. By formulating the marketing communication objectives, a company can describe a marketing communication strategy. In the marketing area, the marketing communication strategy is also described as the ‘P’ of Promotion resulting from the marketing mix.

Requirements of the objectives

The marketing communication objectives, like all other marketing objectives, must be formulated SMART. This means that an objective is specific, measurable, acceptable, realistic and time-bound. It is, therefore the intention that an objective is described as specifically as possible, making it easy to check afterwards whether the objective has been achieved within the right time and with the desired result. This makes it easy for companies to analyze afterwards whether the marketing activities have achieved the desired result. If this is not the case, new objectives must be formulated or the current objectives must be adjusted. This may result in the company using marketing communication with a completely different strategy, but ultimately achieving the desired result.

Conversions

The goals always have a predetermined goal as previously described. In the online marketing environment, achieving a goal is called a conversion. There are different types of conversions depending on the objectives. The most commonly used form conversions are; purchasing products, subscribing to newsletters, contacting us via the contact form and sharing articles via social media. In most cases, it concerns an order or payment. The conversion rate is the percentage of website visitors who actually achieve the conversion goal. It is therefore important for a company to analyze whether the conversion goals are being achieved. This makes it important to optimize conversions using different techniques. We will discuss these techniques in detail.

The advantage of a webshop compared to a physical store is that almost everything is measurable. An example of a program that can do this is Google Analytics. Through this program, it is possible to measure how many visitors you get, what they search for, but also how many of those visitors place a product in their shopping cart or actually buy the product.

Search engine marketing

Another essential form of digital marketing services is the use of search marketing. Search engine marketing is all marketing possibilities within the search engines.

Search engine marketing consists of two terms SEO and SEA.

SEO – Search engine optimization

Search Engine Optimization, while Search Engine Optimization includes all techniques aimed at increasing a website’s organic search engine results. These organic results are free and don’t need to be paid for because they are the result of the search engine’s algorithm. When search engine optimization is used properly, this leads to more website visitors because the search terms are linked to certain aspects that can be found on your company’s site. The more search terms are optimized, the better a site can be found on different keywords. With SEO Services you can ensure that your web page is better indexed by Google. The basis for writing a good page is keyword research. Based on the keyword research, the most relevant keywords with the highest search volumes are identified. These keywords should be used on the page and returned in the headings and text. Another form of becoming easier to find organically is through link building.

SEM – Search Engine Marketing

Search engine advertising, or advertising through a search engine, includes all advertisements displayed on a search engine. These ads are displayed separately from the natural search results. This form of search engine marketing requires payment and is usually done per click. Every time someone clicks on an ad, the advertiser (the company) pays to the search engine. These ads ensure that a company is placed at the top of the page on specific search terms because the ads are displayed above the search results that can be optimized with SEO. Companies can use different types of advertisements.

It is essential for a company to use both forms of PPC Marketing services to make the site easier to find and to attract multiple visitors to the site. This will result in an increase in conversions, which is expected to increase, for example, a company’s turnover or brand awareness.

Email Marketing

Another form of digital marketing that is important for companies to use is email marketing. This is also known as direct marketing. A specific message is sent to the desired target group via e-mail. The main purpose of email marketing is to convince new customer yards and existing customers to make a new purchase. The advantages of this form of marketing are that it is relatively cheap and that the results are immediately measurable.

However, there is a downside to email marketing, which is that many emails end up in the junk mail, also known as spam, so some emails may not deliver the desired conversion.

Social Media Marketing

Social media marketing services refers to all marketing activities that are carried out on social media. In most cases, this involves posting content via different platforms. The best known and most popular platforms are Facebook, Instagram and Snapchat. Facebook and Instagram are currently very popular among all age categories and many different segments use the medium on a daily basis.

It is important for companies to create social media pages and place content on them. This keeps both existing customers informed about the company and new potential customers are linked to the page, which can lead to a conversion. Creating a Facebook or Instagram page is free. On this page, you can put pictures of products, nice share and giveaways and information about products.

It is also possible to advertise on the mediums aimed at the desired target group. However, there are costs involved, depending on the wishes of the company. The more reach a company wants to achieve with the ads, the more it has to be paid for.

Another important aspect of the use of social media pages by companies is that a service platform is created. By owning a social media page, the company is closer to his or her (potential) customer. When a customer encounters a problem, it is easy to contact the social media page and the company can respond. As a result, several people see that the company has good customer service, which improves the customer relationship. This can also cause multiple people to link to the company’s page as they witness the good service on the platform.

Conclusion

It is essential for companies to use online marketing because this is currently a huge trend. There are plenty of opportunities in the online world these days that all contribute to the optimization of the business. The more tools are deployed, the more visible a company is in the online world and the greater the reach the company can achieve.