According to the research, almost 4.6 million applications are recorded in the App Store and Play Store. Developing apps has become easier with the enhanced ability and accessibility of the development tools. However, designing the website might be harder and trickier which will definitely attract a wide range of audiences. In the olden days, most of the resources are focused on developing an attractive app whereas the marketing goes along with the usual channels. But these days, it is very important to focus on developing great marketing strategies as well. Among all the SEO services, ASO (App Store Optimization) is an efficient approach where it can widely be used by all the publishers and developers of mobile applications.